Just when it looked like the Morgan Wallen/Saturday Night Live controversy was a thing of the past, the country star added new fuel to the fire. Wallen's latest move suggest he's not ready to move on just yet.
Wallen made headlines two weeks ago when he abruptly walked off stage during the goodnights. The musician went directly toward the camera before disappearing out of frame. He later popped up on social media, asking to return to "God's country" after a week at SNL.
Last week, SNL had its chance to respond. The cold open and "Weekend Update" both had jokes at Wallen's expense. It seemed as if whatever beef existed between the show and Wallen would end there.
But the country superstar decided it was a chance to add to his net worth. Wallen's official website is now selling T-shirts and hats with "Get me to God's country" printed on them.
So for $45, Wallen's fans can support his "protest" against Saturday Night Live. Meanwhile, Wallen's critics argue he's turned himself into a victim.
It also raises the question of which came first: Wallen's walk-out or the merchandise idea? Is the singer and his team trying to capitalize on a viral moment or was it all planned in an effort to drum up even more attention around Wallen and his new music?
Saturday Night Live undoubtedly is aware of Wallen's latest move. The question now becomes whether or not it wants to respond or leave it in the past.
A new SNL episode airs this week with Jon Hamm as host and Lizzo as the musical guest. Tune in to find out if any more shots are fired.