David Spade’s late night show aims to make the most of social media

David Spade’s late night show on Comedy Central will have a strong focus on social media platforms.

The late night landscape is continuing to change. There are more show than ever but how the content from those shows gets in viewers’ hands is becoming more and more important. It’ something that David Spade will prioritize with the launch of his new late night show.

The announcement that Spade would be getting his own late night show on Comedy Central was a welcomed one. Spade has a prove track record as a comedian and actor dating back to his time on Saturday Night Live. He is especially skilled when it comes to skewering celebrities and pop culture. More of this approach is needed in late night and Spade is just the man to do it.

But that won’t be enough on its own to have a successful late night show. Knowing how to get content trending on social media is just as important as a good monologue or guest interview. Games from The Tonight Show Starring Jimmy Fallon, musical bits from The Late Late Show with James Corden, and political commentary from The Late Show with Stephen Colbert are all examples of content that has an extended life on YouTube or Facebook.

So it is not surprising that Comedy Central’s parent company Viacom announced that Spade’s show will have a strong focus on social media. Facebook Watch, Instagram, Twitter, and more will all be used by the still-untitled show. Fans also shouldn’t be surprised when David Spade finds more success through these channels.

Spade already has over one million followers on his Instagram account. Video clips he posts routinely get 300,000 or more views. His commentary on The Bachelor and The Bachelorette are especially popular stories that brings in a cross section of comedy and reality television fans.

He has another 750,000 fans of his Facebook page and 2.7 million followers on Twitter. It’s obvious that Spade knows how to translate his sense of humor from the stage or screen to social media. Complimenting his show with content on Instagram or Twitter won’t require the same learning curve it might for someone else with a less successful presence online.

Viacom and Comedy Central are clearly aware of this and it no doubt influenced the decision to give Spade the 11:30 PM time slot after The Daily Show that has been a problem for the network since Stephen Colbert took over The Late Show. Spade will even be working on web-exclusive content to further boost engagement with the show.

It was a no-brainer to give David Spade his own late night talk show. It was even more so of one to let him have a strong focus on social media and getting content tracking online. Everything is trending in the right direction for the show so fans should be very excited for the summer.

There is still plenty more information about David Spade’s show that needs to be announced. The name and premiere date are still unknown. Keep checking in with Last Night On for updates on this show and everything else happening in late night.